Travel Ad

Student Project

The project involved developing a concept for a travel package advertisement, specifically tailored to meet the preferences and requirements of a distinct customer demographic. The primary focus was on young, adventurous individuals aged 25 - 35 years, who possess above-average yearly incomes. This demographic includes both Lower Mainland locals looking for adventures close to Vancouver, and international tourists seeking genuine experiences outside of their home countries. The advertising strategy was carefully designed to appeal to the audience's desire for adventure and authenticity.

Software Used

Adobe Photoshop

Adobe Indesign

Adobe Illustrator